What makes a small business website feel trustworthy?
Trust is built in the details: clear words, useful structure, natural imagery and an obvious next step. Here is where to start.
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Notes & ideas
What I'm learning along the way.
A collection of ideas, lessons and observations from my journey through web design, development and digital marketing.
Local SEO: the quiet improvements that make a difference
A practical starting point for businesses that want to be easier to find in their local area.
Read articleWhat to do after your new website goes live
A sensible post-launch checklist to help your website keep attracting the right attention.
Read articleHow to write website copy when you are not a copywriter
A clearer way to describe what you do, who it is for and why it matters.
Read articleIs more white space on a website good?
Space is not empty when it helps visitors focus on the things that matter.
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